Monday, February 25, 2008

Nightclub & Bar Security

Death of a Nightclub
by Chris E McGoey, CPP, CSP, CAM

(source: http://www.crimedoctor.com/nightclub_security_4.htm)


“Nightclubs and Bars have been forced to close their doors because of failing to control assaultive crime on the premises. As a security consultant, I often get calls at the eleventh hour to try to salvage the dangerous reputation of a nightclub. In most cases it’s apparent to me what needs to be done to cure the problem but often times it’s too late to save the club. The death of a nightclub comes slowly and there were many telltale symptoms along the way that were not heeded. For popular nightclubs to operate safely, managers must look beyond the bottom line to ensure the long-term health of a club.

Nightclubs are designed to be hospitable social meeting places but are first and foremost in business to make money. The product being sold is entertainment that’s paid for by selling alcoholic beverages, food services, or by collecting door cover charges. Management determines the intended atmosphere and music format of the club. The venue and music format will determine what demographic group will go to the club. The demographic group and their behavior will determine whether bouncers are necessary to control their conduct. As you can imagine, a nightclub that markets itself to young adults in an effort to become the next hotspot is destined to have a few conduct problems. Clubs ordained as the new hot club begin to lose control when greed replaces reason. Many clubs will promote drink specials such as two-for-one pitchers of beer or oversize margaritas that encourages sales and over indulgence. Some clubs will advertise ladies night specials to attract more female patrons and pack the house. Club managers can dial down the intensity of a club at anytime by modifying the club music format, amount of door charge, limiting the number admitted, adopting stricter dress codes, and altering, or limiting the advertising.

Nightclub problems arise when there is intentional over-crowding, over-serving of alcohol, failing to ban minors, admitting and serving obviously intoxicated persons, and known troublemakers. Other liabilities include failure to control loitering in the parking lot, failure to establish and enforce reasonable club rules, and an intentional policy not to call the police when warranted. Poor business decisions can make a club too intense and will place too much responsibility in the hands of club bouncers to control misconduct. This is a big mistake.

I have seen dozens of nightclubs forced to close down soon after they lost their liquor license or city permits. One day the nightclub is packing the house and enjoying tremendous cash flow. The next day a club is shut down and forced to close its doors. How does this happen overnight? The answer is that it doesn’t. The writing was probably on the wall for some time, but the aggressive club operators failed to heed the warnings.”

“In addition to the smart business practices outlined above, proper training for nightclub and bar personnel can make a positive contribution to the longevity, safety, and general reputation of a nightclub or bar,” says Joy Sisson, Business Unit Manager for learn2serve.com. Learn2serve.com now offers ONLINE nightclub security training specifically designed to counter drugs and minors entering your establishment. “Not only do these courses give employees the knowledge to prevent problems before they arise, but they give them the knowledge to properly deal with issues if and when they do occur,” said Sisson.

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